AGT Business Model is in the process of being formed as a sole proprietorship . This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan.
- The objectives of AGT Business Model are to generate a profit, grow at a challenging and manageable rate, and to be a good citizen.
- The mission of AGT Business Model is to provide fast and reliable technical assistance to small office computer users.
- The keys to success for AGT Business Model are marketing and networking, responsiveness and quality, and generating repeat customers.
- The initial primary service offered will be hourly technical aid, although retainer contracts and projects will be considered in the future growth.
- The local market for this business, while not new, is wide open for new and expanding consulting firms.
- An initial financial analysis of the viability of this venture shows outstanding promise and results. Several sources note that the computer consulting business is easy to start, requires little up-front capital, and has the potential to be quite lucrative in today’s high tech world.
- To provide a written guide for starting and managing this IT consulting business; a strategic framework for developing a comprehensive tactical marketing plan.
- The intended audience is the owner of this business only; this plan is not intended to obtain financing from outside sources.
- The scope of this plan is to provide detailed monthly projections for the current plan year, and yearly summaries for the following two years.
- Purpose – AGT Business Model exists to provide fast, reliable technical assistance to local business/small office/home office computer users. AGT sells solutions & results!
- Vision – By providing fast response, informed expertise, and consistently high quality solutions, AGT generates enough satisfied repeat customers to provide a stable retainer base. This generates sufficient profit to provide a comfortable living for the owner.
- Mission – The short term objective is to start this company quickly and inexpensively, with a minimum of debt. The long term objective is to grow the company into a stable and profitable entity that the owner can easily and comfortably manage.
Keys to Success
- Marketing and Networking (getting the name out there -TOMA).
- Responsiveness (being an on-call computer paramedic with fast response time).
- Quality (getting the job done right the first time, offering 100% guarantee).
- Relationships (developing loyal repeat customers – retainers).
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Why choose AGT
In conclusion, this plan projects rapid growth and high net profits over the feature. Implementing this plan, in conjunction with a comprehensive and detailed marketing plan, will ensure that AGT rapidly becomes a profitable venture for the owner.